The strongest promise sits below the fold.
Free in-home estimates, no hidden costs, a signed scope before any payment, licence and insurance. Most sites put all of it four screens down, behind a headline that says nothing.
Meeting-free contractor website designPick the job.
Pick the job.
Get the price in writing.
A conversion website for remodeling, concrete, roofing, and landscaping firms whose buyers need to choose a trade, judge whether you can be trusted, and request the right estimate without a phone call first.
Best forRemodeling, concrete, roofing, landscaping
Primary jobTurn a visit into a specific estimate request
Starting scopeOne focused homepage
BoundaryNo lead or ranking guarantees
What we keep finding
The proof is there. The path is not.
Across contractor sites we have read this year, the same pattern repeats: the business has already earned the trust, and the website hides it. These are real patterns from live pages, not hypotheticals.
The gallery cannot be read by search.
One site we reviewed carries more than a hundred finished jobs, every photo still named after the phone that took it. The best asset on the site is invisible to anyone searching.
Every trade arrives through the same form.
A kitchen remodel and a driveway repair land in the same inbox with no scope, no address, and no budget signal, so quoting starts with a call that the page could have handled.
How a homeowner decides
Four questions the page must answer.
A buyer comparing three contractors is resolving risk, not admiring design. Every section should settle one of these before asking for the job.
Do they do my job?
Trades are separated, named plainly, and matched to the work a buyer has in mind.
Will they finish it?
Licence, insurance, permits, and warranty stated where they can be checked.
What will it cost?
The estimate process is explained: who visits, what is measured, what is put in writing.
How do I start?
One estimate request per trade, asking for the address, scope, and timing you need to quote.
Choose the right starting point
Fix the page that carries the estimate.
The $950 sprint suits a contractor whose trades and service area are already clear. A firm with several trades, crews, or service areas may need the $1,500 Business Website of up to three focused pages.
01
Separate the trades
Name the jobs you want, give each one its own route, and retire the single catch-all contact form.
02
Move the trust signals up
Licence number, insurance, written estimates, and the payment terms a homeowner is actually worried about.
03
Make the work findable
Job photos renamed and described so the gallery you already own starts working in search.
04
Build the estimate request
A form that asks for trade, address, timing, and scope, so the enquiry arrives ready to price.
Contractor website FAQ
Know the boundary before production.
My site is on a free Wix or Squarespace subdomain. Does that matter?
It matters to buyers more than most contractors expect. A free subdomain usually carries a builder banner above your own brand, and a homeowner comparing three firms reads that as a smaller operation. Connecting a domain is inexpensive and is usually the first thing we recommend.
Why does one contact form hurt me?
A garage door repair and a full garage build are different jobs with different prices and timelines. When both arrive through the same form with no trade, address, or scope, you spend a call establishing what could have been asked on the page.
I already have hundreds of job photos. Is that enough?
Only if search engines can read them. Photos still named after the camera, in the form of an image file straight from a phone, carry no meaning to search. Renaming and describing them is often the highest-value hour on a contractor site.
Can you guarantee more estimate requests?
No. The work improves the clarity of the path from trade selection to a specific estimate request. Demand, pricing, reputation, and how quickly you follow up remain outside the website scope.
Start in writing
See the right scope without booking time.
Share your current website, the trades you want more of, and your service area. The Project Desk will identify three visible issues and recommend the smallest useful next step in writing.
Request a free review ↗Founding-client pricing is subject to availability, complete intake, and a written agreement.